Minnesota’s Rally to Read Big Hairy Audacious Goal (BHAG)

Our BHAG (Big Hairy Audacious Goal): to transform Minnesota to the state with the highest reading proficiency with the fewest racial inequities in the shortest time imaginable. Our benchmarks of success are that every child is wired to read by age 3 and reading proficiently at grade level. We'll achieve it with a "fierce urgency of now."

As you well know, the ability to read is one of the most consequential skills for a child to optimize their future. Reading has emerged as the civil rights opportunity of our day to address racial inequities in our communities. The good news is it is a social issue we know how to solve. We are excited to share a strategy to mobilize communities to solve it. For the sake of our children, we must make it happen.

Our Board

Meet Our Board

Legislative Co-Authors For Minnesota's Rally To Read Appropriations Bill

MN Literacy Day Minnesota Representatives
MN Literacy Day

Senator Kelly Morrison
Senator Jim Abeler
Representative Bianca Virnig
Representative Dave Pinto
Representative Mary Francis Clardy 
Representative Maria Isa Perez-Vega
Former Representative Heather Edelson (Current Hennepin County Commissioner)

Minnesota Representative and Tim Reardon
Minnesota Representative
Minnesota Representative
Minnesota Representative

Supporters of
Minnesota's Rally to Read

Martha Farrel Erickson, PhD

Director of University of Minnesota’s Children, Youth and Family Consortium (retired), International Consultant on Early Childhood Development

Bernadeia Johnson
Former Superintendent Minneapolis Public Schools

Barb Yates
Former Executive Director, Think Small

Todd Otis
Public Affairs Consultant, early childhood advocate 

Peter Hutchinson
Former Minneapolis Public Schools Superintendent, Former Independence Party Candidate for Governor of MN 

Tom Horner
Public Affairs Consultant, Former Independence Party Candidate for Governor of MN

Senator Kelly Morrison
MN State Senate

Representative Mike Frieberg
MN State Representative

Councilperson Rebecca Noecker
City of St. Paul 

Elliot James, PhD
Associate Professor of History, University of Minnesota Morris

Frank Forsberg
Forsberg Consulting

Monica Martin
Monticello Rotary Club and member of Latinos Helping Latinos

Bill Svrluga
Founder and Executive Director of Before Racism

Barbara Shin
Education Equity Consultant

Roger Sheldon
Emeritus Professor of Pediatrics (Neonatal-Perinatal Medicine), The University of Oklahoma College of Medicine 

Endorsed by the MN Character Council (members include):

Matt Bostrom
Founder/Consultant, Center for Values-Based Initiatives

Michael Hartoonian
Professor (retired), Universities of Minnesota and Wisconsin

Suwana Kirkland
Director, Dakota County Community Corrections

Todd Leko
President, International Business Development Council

Bill Mittlefehldt
Consultant, Cross Currents

Ambrose R. Russell
Founder/Executive Director, The Inner Hero

Don Salverda
Leadership & Management Consultant

Barbara Shin
Education Equity Consultant

Stephen B. Young
Global Executive Director, Caux Round Table

Deborah Yungner
Founder, ERBUS LifeGRID Technologies 

TESTIMONIALS

Statements of support